Posted By Jeff Moad, January 13, 2011 at 12:44 PM, in Category: Enterprise Resource Planning
How does the age of LinkedIn and social media sites like this one change how ERP and other software vendors need to communicate with their customers? A fascinating discussion which recently exploded on a LinkedIn group brought this question to mind. Seems a blogger raised questions about Oracle's commitment to continuing to enhance and support its PeopleSoft applications. This prompted panic and pandemonium on the LinkedIn group where some customers declared "Oracle Discontinuing PeopleSoft." While there's no indication that this is true (the blogger seems to have removed the original post from her site), the discussion points out that, in the age of social media, vendors are no longer in control of the public information stream about their products and their product roadmaps. This suggests that vendors need to develop new strategies for getting roadmap information out to customers. If they don't, some customers may be tempted to invent the information themselves or misinterpret what is out there. It also suggests that vendors need to be more directly involved in social media groups and discussions, if only to correct misinformation. What do you think? Are vendors doing a good job of accomodating their communication strategies to the age of social media?
Written by Jeff Moad
Jeff Moad is Research Director and Executive Editor with the Manufacturing Leadership Community. He also directs the Manufacturing Leadership Awards Program. Follow our LinkedIn Groups: Manufacturing Leadership Council and Manufacturing Leadership Summit