Price: £1,095 (First Delegate Rate) £985 (Additional Delegate Rate)
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The development of an appropriate marketing strategy and the creation of a robust planning process lie at the heart of a successful business. Too often marketing is viewed as being the implementation of a range of tactical initiatives, but those companies that truly understand marketing and the concept of strategy and planning use them powerfully to drive their business growth.
The workshop will consist of a mixture of small group work, syndicate work and plenary sessions as well as presentations from the trainer. The group work and syndicate sessions will ideally work from actual examples drawn from the training delegates’ experience and real working situations. This will enable the delegates to use the workshop as an opportunity to begin to apply the training whilst participating in the workshop itself. It will also help to ensure that the training remains relevant to the individual’s specific situations.
- Understand the role of marketing strategy in an organisation
- Understand the difference between marketing strategy and marketing tactics
- Understand the key strategic planning tools, in order to successfully identify, anticipate and satisfy the needs of customers.
- Confidently apply the key tools in your day to day work.
- Creating a plan to implement your objectives
Who will the Workshop benefit?
Marketers who are new to strategic marketing, those charged with the responsibility of developing a marketing strategy and plan on behalf of their business unit or organisation or those that have had no formal training in this area. Managers in other disciplines or supervisory roles, wishing to secure a clear understanding of strategy or introduce a more structured process into their organisations, will also benefit.
Ricky Coussins career in marketing began in 1972 when he worked for a division of the multinational conglomerate Litton Industries. In the late 1970’s he joined Rank Xerox where he was responsible for exploring the potential of new products. He left Xerox in 1981 to work for a European based translation company as Sales and Marketing Director. In the mid-1980's he was recruited to British Telecom working first with BT's system house, NDPS, as Packaged Products Marketing Manager and then in Mobile Communications as network marketing manager, where he worked on the marketing of the first generation of cell phone / mobile communications.
Ricky’s training style includes first hand practical examples and plenty of anecdotes as well as presentation of core skills. The actual course work includes both instruction elements and practical application of the skills to real life situations provided by the client and / or the delegates themselves in advance. Where this is not possible, he will use case study materials based on real life scenarios that map their organisation and situation as closely as possible. He is also keen to make the training workshop insightful, informative and, very importantly, fun for those participating. Delegates typically come away inspired, enthusiastic, informed and keen to implement the ideas that they have learned.
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